In order to launch a new rewards program across all Southeastern Grocers banners, we recruited Wayne Brady to essentially accost women, sing about having gas, and dance his spindly ass off in a series of music videos.
Is there strong strategic rationale for a value grocery chain to align themselves with cowboy imagery? Nope.
But is it mega bonkers and allowed for us to build a splits machine? Of course, dummies.
It's ridiculous how early the retail Christmas season starts: an exercise in reverse psychology with Kmart Kelly.
As someone who grew up in a house full of self-diagnosed lactose intolerants who had gone years without real milk, this one is a game changer. a2 Milk is willing to bet that you're not lactose intolerant, you're just sensitive to a protein found in regular milk. And there's really only one way to prove it to people -- trying it.
In addition to a more traditional broadcast campaign, we were tasked with creating a milk truck tour to host various sampling events for their Florida launch.
How do you launch a Miami-based, Cuban-centric grocery chain without the distinctive stank of cultural appropriation? Like this.
I will never tire of an overacting newsman, so we used one to introduce the glistening meat-centric deals for Thanksgiving and Christmas 2016.
All creative semantics aside, Goodwill invented vintage. As such, they know vintage trends better than anyone else.
Coping with plaque psoriasis is a supremely unsexy affair, and people often wear layer after layer of clothing in order to hide their symptoms. Let's use psoriasis paper dolls to point out the absurdity of not seeking treatment.
You show me a person who doesn't like funny animal voices on a stock footage budget, I'll show you a liar.
Megabus drivers know their routes extremely well, which means that they have their own brand of outlandish, specific, yet painfully mundane travel knowledge to share.
We're reclaiming tiki from the realm of pink drinks and bringing it back to its roots -- the truly badass sailors of WWII.