Empowering and guiding Americans to seek out the professional mental health care they deserve.

Take the first step

At the heart of this campaign is our website, MentalHealthCareWorks.org, wherein visitors can find resources and treatment entry points, and personal stories that dig into common mental health conditions.

Personal Storytelling

By featuring diverse personas working through a variety of substance use disorders and mental health conditions, we’re demonstrating that individual mental health care journeys can begin in different ways. Beyond modeling what “making the call” can look like, we follow up by providing our audience with condition-specific resources and support on the website.

Social, Banners, and APA Conference Collateral

Role: ceative direction and copywriting

Karen Keane: co-creative director, art director
Jules Herrick: copywriter
Tory Trahey: art director