Gigs
Havas Life — Chicago, IL
VP Associate Creative Director, Copy, 2/26 - present
Creative lead across 7+ brands, responsible for healthcare provider-facing brand campaigns from concept development to execution, scalable messaging frameworks, content production, and sales materials
Copy Lead, 10/24 - 11/25
Led creative content development and strategy across a 360° marketing ecosystem spanning SEO, GEO, influencer partnerships, paid and organic social, editorial content, UX writing, and digital product experiences
Edelman — New York, NY
VP Creative Director, Copy, 10/22 - 10/24
Team lead guiding work from strategic concept through execution across digital, social, email, video, earned media activations, and experiental for mental health and public health brands such as American Psychiatric Association Foundation, American Heart Association, Advil, Sensodyne, Benefiber, Theraflu, Flonase, and Emergen-C
Associate Creative Director, Copy 4/21 - 9/22
Instructor, 1/23 - present
Copywriting Craft
Chicago Portfolio School — Chicago, IL
Instructor, 1/18 - 6/22
Honing Your Craft: Copywriting, Integrated Campaigns
FCB Global — Chicago, IL
Senior Copywriter, 1/18 - 11/20
Lead copywriter across Janssen Neuroscience portfolio, developing both branded and unbranded campaigns and content for behavioral healthcare professionals, patients, and caregivers.
The Escape Pod — Chicago, IL
Copywriter, 11/15 - 11/17
Copywriter developing and managing social content, radio, tv, and conceptual development across multiple brands and new business
FCB Global — Chicago, IL
Associate Copywriter, 4/15 - 11/15
Cut my teeth in brand campaign creative development and execution across Kmart, new business, and health and wellness brands
Smarts
University of Cape Town
Master of Arts in English Literature and Modernity
Dissertation: “From Detonation to Denotation: Aestheticizations, Memory, and Empathic Readings in Trauma Narratives”
Marquette University
Honors Bachelor of Arts in English Literature
Awards
Anthem Awards Health Awareness 2024 - Bronze - American Psychiatric Association Foundation “You Make the Call”
Anthem Awards Health Community Engagement 2024 - Bronze - American Psychiatric Foundation Association “You Make the Call”
PR Newswire Healthcare + Pharma Communications 2022 - Best in a Crisis winner for Advil COVID #AfterMyShot campaign
One Show 2020 - Merit - Moving Image - Janssen “The Last Episodes”
London International Awards 2019 - Finalist - Craft - Janssen “The Last Episodes”
New York Festival Global Awards 2019 - Bronze - Pharma film craft for “Out of the Dark”
New York Festival Global Awards 2019 - Bronze - Pharma film craft for “Super Powers”
Certifications
National Council for Mental Well-being
Mental Health First Aid
Training to identify, understand, and respond to signs and symptoms of mental health and substance use challenges in the workplace.